Messaging development for life science brands
We develop your new messaging and document it in a framework so your commercial teams can apply it consistently.
Messaging development package
This messaging development package will ensure that your new messaging clearly communicates desired positioning categories, so you can attract the right prospects.
What this is
This is a strategic messaging development engagement for life science companies that want to ensure clear, targeted and consistent marketing messaging for their business.
Building on the findings of the messaging audit, we develop a custom messaging framework with core narrative and messages that position your brand or product in desired categories.
The output document also includes guidelines on how to apply messaging across marketing assets and wider commercial ecosystem.
Who is it for
This service is ideal for life science companies that have identified misalignment of current messaging with the present business reality, and want to close the gaps.
You’ll get the most value if you had previously performed a structured messaging audit that shows the gaps between the status quo and desired positioning.
This service is not for companies who are still exploring application spaces and are in the process of evaluating possible target market segments.
What’s included
Your custom messaging framework document will include:
- 1) A core positioning statement
- 2) Narrative, key messages and taglines (if applicable)
3) Messaging pillars
4) Guidelines for consistent implementation of messaging across marketing assets and campaigns
The process
1. Review of requirements
A kick-off call to review gaps from the messaging audit and any further requirements from you.
Why trust Biotheia
The messaging framework is developed by Teja Sirec, a PhD-qualified life science marketing expert with 15+ years of experience across scientific and commercial roles.
Teja focuses on clarity, alignment, and practical application — not abstract brand theory.
From audit to alignment
If you identified gaps between your current marketing messaging and the present business focus, this service provides the next logical step: creating an actionable messaging framework that will close those gaps.