Fractional marketing director support
On-demand marketing leadership for strategic direction and execution support.
Key services
Preparing for growth?
When life science executives decide to take their business to the next level, they need to prepare the company for growth.
I help founders prepare the marketing function, so they have a growth machine in place that will be building visibility, authority and demand for their business.
If founders are not sure:
- Whether they’re doing the right things
- How much should they invest in marketing
How many leads should they be generating
→ They should look for specialist life science marketing support.
These are very important questions that are just scratching the surface.
Without the answers, founders risk having an ineffective marketing function and an exhausted commercial team.
This is why I created a marketing function activation programme to help life science companies build an effective, in-house marketing function.
Marketing function activation programme
Life science marketing strategy
You want to have a solid marketing strategy in place, so you know what you should be achieving, how and at what cost.
I build your marketing strategy applying a best-practice framework for strategic marketing: the PR Smith’s SOSTAC® plan. The output document is easy to understand, actionable and grounded in a tactical mix that is effective in 2025.
Your strategic plan will include 3 modern drivers that are helping forward-thinking companies get ahead:
- visibility in AI search engines
- authority on social media
- a strong digital presence with content repurposing
You can be assured that your marketing strategy will be aligned with the stage and capabilities of your business, so you can actually execute it.
What does the strategy document include?
The process
1) Intake questionnaire
2) Workshop 1: capture internal know-how and needs of the business
3) Workshop 2: review Analysis and Strategy, discuss draft Tactical plan
4) Final document: review the final document
Interim marketing execution for life science startups
If you don’t have an in-house marketer, I can drive the execution while you’re recruiting (so you start seeing results fast).
I can help with
Social media
Email marketing
Website copywriting
Event support
We tailor the interim execution based on your priorities, urgency and skills gaps.
Do you need help with execution?
Coaching and mentoring for life science marketers
Once you have an in-house marketer ready to take over the execution of your life science marketing strategy, I make sure the handover is smooth.
I brief your marketer on the strategy, clarify any questions and guide them through the execution approach.
Once they take over, I can mentor them and keep providing senior marketing guidance.
Do you need mentoring support?
Life science marketing consultations
I also offer individual consultations for smaller life science marketing challenges that don’t require long-term or ongoing support.
These include advisory to executives and mentoring for life science solopreneurs.
Testimonials
Michael Ries, Director of Marketing & Sales
Cube Biotech
"Teja supported us with a product launch by creating a messaging strategy and comms deliverables. The launch was a great success for us. The project itself was running smoothly, the feedback loops were great and the internal team was also happy. The output documents were very professional."
Tim Craggs, CEO
Exciting Instruments
"Teja’s deep sector-specific marketing expertise, gained over many years working with scientific instrumentation, made her ideally positioned to support Exciting Instruments as we launched our marketing initiatives. She provided both strategic and tactical guidance through a well-researched, thoughtful, and targeted marketing plan. Working with her has been an absolute pleasure; she helped us scale our marketing efforts with professionalism and diligence, taking us swiftly from 0 to 1 and setting us up well for the future".
Nasr Esfahani, Founder
Guaranta
"I hired Teja to create a marketing plan for my microfluidics consultancy business. She first built an actionable marketing strategy that was perfect for the size and scope of my company. We also implemented numerous marketing-led updates to the content and structure of my website. Teja was fantastic to work with, her communication was excellent, and she was always punctual. I’m thrilled with the outcome. 🙂 I now have clear business messaging and a concrete marketing plan. I’d be delighted to work with her again".
Blaž Cugmas, CEO
Vetamplify
"Teja helped us get started with marketing when we launched our veterinary CRO business. Although our business field is very niche with almost no good examples, her consultation was full of actionable value, and we successfully launched a website and initial marketing activities. Teja's guidance was easy to follow. As a result, the first stage of business development was well realized".
Samuele Lisi, Consultant
Sustainable Marketing Consultant, Life Sciences
"Clarity, confidence, expert insights. This is what you get with a coaching session with Teja. I am also a marketer, but Teja brought me an extremely valuable external perspective. Before meeting her, my offer had gaps, and I struggled with pricing. But she provided insights that would have taken me forever to see. Thanks to that, I tweaked my messaging and secured leads through a multichannel marketing campaign. When you're a founder, a consultant, or the only marketer on your team, getting expert support can unblock a sticky situation and empower you to face them now and in the future".
Victor Lee, Founder
MedProductions
"I highly recommend Teja for her strategic marketing expertise. She helped us bring clarity and direction to MedProductions’ marketing when we had too many ideas and no clear focus.
Her guidance helped us prioritize what actually works. Her recommendations led to more targeted engagement from our ideal clients and has already started bringing in inbound leads.
Her insights have been thoughtful, practical, and directly impactful to our growth. We continue to consult with her whenever we need expert marketing advice."
Activate your marketing with fractional marketing director support
Activate your life science company's marketing function so it can drive rapid growth with fractional marketing director support.