Fractional marketing support for life science companies
Biotheia is helping life science companies activate their in-house marketing function, so they can grow – rapidly.
Life science companies we helped with marketing
The problem
You’re a founder of a life science company, entering the growth stage. You have a fantastic product and you know that the market needs it.
Perhaps you’ve raised funds recently, or you’re preparing to do so.
Now, you need to set up your organisation for success.
You are at the point where:
You’re committing to growth targets and you KNOW you need marketing
You’ll need to build your in-house marketing function
You need to get started fast
Typically, life science startups do it this way:
Raise funds
Start building the business
Need marketing but there are more pressing priorities
Try to do it themselves
No time
Dry pipeline
Start hiring for an in-house marketer
This is old school. With this approach, it takes a long time to see marketing outputs (9+ months), let alone leads.
The solution
A fractional marketing director with a background in life sciences can help you activate your marketing function effectively.
Work with Teja Sirec, PhD on the marketing function activation.
Stage 1: Marketing strategy
I build your marketing strategy so you know what you should be achieving and at what cost.
Stage 2:
Interim
execution
If you don’t have an in-house marketer, I can drive execution while you’re recruiting (so you start seeing results fast).
Stage 3:
Marketing
handover
I brief your in-house marketer on the strategy and tactical progress to facilitate onboarding. Once they take over, I can support them through mentoring and you through advisory (if needed).
What you’ll get
The marketing function activation programme is divided into 3 stages to provide the continuity of support that life science and biotech startup founders need while building the business.
You will get:
Clarity on what marketing should build and achieve (documented)
Rapid activation of the basic channels (email, social, events)
Faster onboarding of the in-house marketer
You can read more about the process and outputs on the services page.
Testimonials
Tim Craggs, CEO
Exciting Instruments
"Teja’s deep sector-specific marketing expertise, gained over many years working with scientific instrumentation, made her ideally positioned to support Exciting Instruments as we launched our marketing initiatives. She provided both strategic and tactical guidance through a well-researched, thoughtful, and targeted marketing plan. Working with her has been an absolute pleasure; she helped us scale our marketing efforts with professionalism and diligence, taking us swiftly from 0 to 1 and setting us up well for the future".
Blaž Cugmas, CEO
Vetamplify
"Teja helped us get started with marketing when we launched our veterinary CRO business. Although our business field is very niche with almost no good examples, her consultation was full of actionable value, and we successfully launched a website and initial marketing activities. Teja's guidance was easy to follow. As a result, the first stage of business development was well realized".
Samuele Lisi, Consultant
Sustainable Marketing Consultant, Life Sciences
"Clarity, confidence, expert insights. This is what you get with a coaching session with Teja. I am also a marketer, but Teja brought me an extremely valuable external perspective. Before meeting her, my offer had gaps, and I struggled with pricing. But she provided insights that would have taken me forever to see. Thanks to that, I tweaked my messaging and secured leads through a multichannel marketing campaign. When you're a founder, a consultant, or the only marketer on your team, getting expert support can unblock a sticky situation and empower you to face them now and in the future".
Victor Lee, Founder
MedProductions
"I highly recommend Teja for her strategic marketing expertise. She helped us bring clarity and direction to MedProductions’ marketing when we had too many ideas and no clear focus.
Her guidance helped us prioritize what actually works. Her recommendations led to more targeted engagement from our ideal clients and has already started bringing in inbound leads.
Her insights have been thoughtful, practical, and directly impactful to our growth. We continue to consult with her whenever we need expert marketing advice."
Is Biotheia the right life science marketing advisor for my life science business?
Biotheia is run by Teja Sirec, a life science marketing consultant (hello!).
I have a:
PhD in Life Sciences
Chartered Marketer status
Experience building marketing function for life science startups
Do you want to know more about me and my background as a life sciences marketing director?