SERVICES

Strategic messaging audits for life science leaders

We assess perceived positioning, messaging characteristics and execution to help you visualise gaps and better align marketing with business priorities.

Let's do this audit
Teja Sirec

Strategic messaging audit

This messaging audit is designed for life science executives who know their legacy marketing messaging is no longer working, but need a clear, fact-based way to decide what to fix.

What this is

This is a structured, strategic messaging audit for life science companies that are selling technical products and services to academia, pharma or contract CxO organisations.

It provides a clear view of:

  • How your messaging is perceived
  • Clarity on differentiation vs competitors
  • Gaps and opportunities for messaging execution

The goal is to provide clear visualisation of gaps so you can make confident decisions based on facts, and better align marketing messaging with your business strategy.

This messaging audit is ideal for

  • CEOs of life science companies navigating growth or change

  • Commercial leaders that want stronger marketing traction

  • Heads of Marketing who know the messaging isn’t landing, but don’t have time to fix it themselves

You’ll get the most value if:

  • Legacy messaging hasn’t evolved with the business
  • Customers don’t quickly understand what you offer
  • Marketing messaging feels misaligned with the business strategy
  • Messaging decisions are unstructured and influenced by mixed opinions

This service is not for:

  • Situations where the problem is purely tactical execution

  • Teams looking for copywriting or campaign execution only
Preliminary Self Assessment

What’s included in the messaging audit

The audit evaluates your marketing messaging across three core areas:

      1. Perceived positioning
      How your company and offering are perceived by the market today, based on your current messaging.

      • Key messages
      • Positioning elements
      • Differentiation vs 3 competitors

      2. Messaging characteristics
      How your messaging comes across to your audience.

      • Clarity, authority, credibility, tone of voice
      • Hook messaging vs context messaging
      • Customer-centric vs brand-centric messaging

      3. Messaging execution
      How messaging is applied across high-visibility customer touchpoints.

      • Homepage
      • Conference banners and visuals
      • LinkedIn profile

All 3 core areas provide a gap analysis and a roadmap of recommended actions.

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The process

1. Intake form

Complete a short questionnaire to provide background context on your business and 3 competitors to analyse.

2. Kick-off session

We hold a focused session with key stakeholders to understand your challenges and priorities for messaging and positioning, so we can consider them in gap analysis.

3. Messaging audit

We review your existing messaging across priority assets and analyse perceived positioning, messaging characteristics and execution. You receive a clear audit report.

4. Review and discussion

We walk through the findings together on a follow-up call, address questions and any ‘what if’ scenarios.

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Why trust Biotheia

This audit is performed by Teja Sirec, a PhD-qualified life science marketing expert with 15+ years of experience across scientific and commercial roles.

Clients work with Biotheia when they need:

  • An external, senior perspective

  • Someone who understands scientific products and buyers
  • An independent opinion and pragmatic take-aways
Teja Sirec | Chartered marketer | SOSTAC certified planner | Life science marketing consultant

Start with a messaging audit

If your legacy marketing messaging isn’t working, this audit is a pragmatic way to understand why, and what to do next.

Let's do this audit