Marketing trainings and workshops for life science teams
Ensure your marketing team is up-to-date with the latest best practices - so they can deliver better outputs, faster.
Upskill your team with new marketing capabilities
Every year, marketing teams are expected to deliver more, faster and better. But as expectations evolve, does your marketing team get the specialist learning opportunities that help them develop new skills to deliver on new growth objectives?
Biotheia's training programmes help life science marketers build practical skills that improve marketing performance to support business growth.
Latest marketing best practices
Interactive sessions: apply learnings to your marketing objectives
Trainer experienced in life science marketing
Life science marketing trainings are ideal for:
- Teams with limited marketing experience, junior teams or experienced marketers
Marketing teams in startups, scaleups, SMEs or larger organisations
- Teams looking for a one-off workshop or multi-session training programmes
Training programmes can be adapted to different levels of marketing experience, ensuring every session is relevant, practical and valuable for your team.
The marketing training offering
Your team will learn about marketing frameworks, latest best practices and current marketing trends. The sessions are interactive and designed to engage your team, with practical activities to put new learning into practice.
Scientific commercial writing for human audiences and AI
As AI-powered search is becoming the preferred search tool in B2B, content needs to land with people and AI. In this training, you will learn a repeatable approach to creating high-performing content which is commercially effective, easy to read, scientifically credible, and meaningful to human readers and AI search engines. Includes content strategy and writing insights.
Brand, mission & vision
You want a brand that connects with scientific buyers, clearly communicates your value and helps you stand out in a competitive market. In this training, you will learn how to define your brand positioning, develop a compelling mission and vision, and craft a brand narrative that resonates with scientific buyers.
LinkedIn best practices for brands
Tired of hearing that company LinkedIn pages are "boring"? In this training, you'll learn how to turn LinkedIn into a valuable brand-building channel. You'll hear about the latest best practices for company pages, content strategies, high-performing post formats, engagement tactics and algorithm updates, helping you increase visibility and engagement with your audience.
How to market innovations
The hard truth is that even the most groundbreaking innovations do not sell themselves. Technical products require different marketing approaches depending on their state of adoption. In this training, you'll learn how to apply the Diffusion of Innovations framework to focus your marketing efforts on the activities most likely to accelerate product uptake at your stage of the product lifecycle.
Custom marketing trainings
Every organisation faces different marketing challenges. That's why we offer customised training programmes designed around your specific objectives and priorities. We'll create a targeted learning programme that helps your team build new skills, work more effectively and deliver stronger marketing outcomes.
Flexible training delivery options
Workshops and training programmes can be delivered remotely or in-person to suit your organisation's learning preferences and practical requirements.
The process
1. Discovery call
We discuss your objectives, challenges and learning priorities.
2. Training customisation
We tailor the practical exercises to your business and desired outcomes.
3. Training delivery
We deliver engaging training sessions remotely or in-person.
4. Review & next steps
We answer questions, gather feedback and provide recommendations for continued development.
About the trainer
Life science marketing trainings and workshops are delivered by Teja Sirec. She has a PhD in Life Sciences, 9 years of experience in marketing and holds a Chartered Marketer status.
Teja understands the peculiarities of the life science market, how to communicate with technical buyers and challenges that marketers face in science-driven organisations.
FAQs
Support your marketing team so they can achieve more
When looking for ways to improve the performance of marketing teams, we usually focus on strategies, tools and processes. But what about investing in "the human in the loop" with specialist learning opportunities?
We'll design and deliver a training programme tailored to your objectives and priorities, so that your scientific marketing team can learn new skills that help them deliver better outcomes, faster.