A newsletter for life science marketers
Practical insights, tips and mental models for more effective marketing messaging
The Messaging Catalyst Newsletter
Teja Sirec created this newsletter to address a gap she was facing when working as a scientific marketing professional in life science companies.
There were:
1) Very limited resources to learn about messaging for technical audiences.
2) No practical examples, everything felt ‘relative’.
3) Generalised and unclear tips.
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Who is it for
The Messaging Catalyst newsletter will be useful to scientific marketing professionals, life science executives, heads of marketing and product managers who want to evolve their messaging to make it more effective.
What to expect
In 2 editions per month, you can expect:
- Best practice recommendations for marketing to technical buyers.
Breakdown of industry trends and challenges related to messaging.
- More insight into the methods we use to audit, develop and implement messaging.
Previous editions
Here is a taster of a few topics we covered recently:
Best practice recommendations for booth messaging
- How to market AI-powered science products
- 9 tips for effective product page messaging
A smarter way to plan awareness campaigns