About Biotheia: a life sciences marketing consultancy
Helping life science companies activate their marketing function so they can grow, rapidly.
What is Biotheia
Biotheia is a life science marketing consultancy run by Teja Sirec.
It provides fractional marketing support to life science companies that don’t have a need to hire a full-time marketing director, but require director-level marketing expertise.
The services include life science marketing strategy, interim execution, mentoring for marketers, and advisory for executives.
The mission and vision
I’m on a mission to change “the old way” of activating a marketing function. Life science companies that want to grow fast and lean need a different approach.
I believe that founders and executives should have access to fractional support so they can activate their marketing when it’s THE RIGHT TIME to do so. And not when their schedule finally permits it.
This is why I’m providing fractional marketing director services, bringing senior strategic and tactical expertise in the business WHEN it’s (most) needed.
And I envision a future where small life science companies won’t need to rely on hope to generate quality leads.
About Teja Sirec, a life sciences marketing consultant
PhD in Life Sciences and Chartered marketerI’m Teja Sirec, the founder of Biotheia and a fractional marketing director.
I’m providing senior marketing expertise to life science and biotech companies that need strategic direction but don’t have the need to employ a marketing director full-time.
My approach is focused on building strong strategic foundations and a pragmatic life science marketing plan, which allows small, growing businesses to build their marketing assets and scale up the marketing activity.
I pay special attention to the marketing channels that life science businesses own: the website, social channels and email.
I also support the planning of conferences and webinars to maximise the exposure and commercial return on virtual and in-person events.
My life sciences background
I have spent 15 years in the life sciences as a lab scientist (initially) and a marketer (now).
In the commercial environment, I worked in content, strategy and leadership-oriented roles in life science businesses, marketing the products and services to:
Academia
Biotech companies
Pharma and Biopharma
Contract organisations (CDMO, CRO, CMO)
I’m experienced in building life science marketing strategies, marketing teams, marketing capabilities, and driving the execution.
I also provide support and mentoring to marketers to help them deliver on the strategy effectively.
Who I help
I help life science companies that are entering the rapid growth phase.
In this stage of company development, businesses need to:
Build a pragmatic approach to market their product
Make sure they can get results while staying
lean
Start executing rapidly
Plan to build
in-house marketing capabilities
How I help
I act as a fractional marketing director to life science companies.
I help you activate your marketing function in 3 stages:
1) I build your marketing strategy (so you know what you should be doing, and at what cost)
2) Drive execution (while you’re recruiting for an in-house marketer)
3) Coach and mentor the in-house team (to ensure smooth handover and ongoing support)
Testimonials
Tim Craggs, CEO
Exciting Instruments
"Teja’s deep sector-specific marketing expertise, gained over many years working with scientific instrumentation, made her ideally positioned to support Exciting Instruments as we launched our marketing initiatives. She provided both strategic and tactical guidance through a well-researched, thoughtful, and targeted marketing plan. Working with her has been an absolute pleasure; she helped us scale our marketing efforts with professionalism and diligence, taking us swiftly from 0 to 1 and setting us up well for the future".
Blaž Cugmas, CEO
Vetamplify
"Teja helped us get started with marketing when we launched our veterinary CRO business. Although our business field is very niche with almost no good examples, her consultation was full of actionable value, and we successfully launched a website and initial marketing activities. Teja's guidance was easy to follow. As a result, the first stage of business development was well realized".
Samuele Lisi, Consultant
Sustainable Marketing Consultant, Life Sciences
"Clarity, confidence, expert insights. This is what you get with a coaching session with Teja. I am also a marketer, but Teja brought me an extremely valuable external perspective. Before meeting her, my offer had gaps, and I struggled with pricing. But she provided insights that would have taken me forever to see. Thanks to that, I tweaked my messaging and secured leads through a multichannel marketing campaign. When you're a founder, a consultant, or the only marketer on your team, getting expert support can unblock a sticky situation and empower you to face them now and in the future".
Victor Lee, Founder
MedProductions
"I highly recommend Teja for her strategic marketing expertise. She helped us bring clarity and direction to MedProductions’ marketing when we had too many ideas and no clear focus.
Her guidance helped us prioritize what actually works. Her recommendations led to more targeted engagement from our ideal clients and has already started bringing in inbound leads.
Her insights have been thoughtful, practical, and directly impactful to our growth. We continue to consult with her whenever we need expert marketing advice."